Radio 702 Interview - Change your mindset about marketing and sales
The 9 Skills Salespeople Must Have To Be Successful In A Digital-First World
The 9 Skills Salespeople Must Have To Be Successful In A Digital-First World
Why People Hate and Suck at Selling
Why People Hate and Suck at Selling
Brand Affinity vs Brand Equity
The power of brands fascinates me. As a brand strategist, I help companies build a positive relationship between customers and brands. In...
What is Account-Based Marketing?
Account-Based Marketing (ABM) is a phrase you may have heard before, but never truly understood it. ABM is a B2B strategy where marketing...
The Role of Social Media in SEO: How Social Signals Affect Search Rankings
Introduction In today’s digital landscape, social media plays a crucial role in enhancing website visibility and overall Search Engine...
Artificial Intelligence vs. Human-Developed Content
What Google says People have been talking about Artificial Intelligence (AI) vs. human material for months. Some may say it’s a tired topic...
5 Steps to Equip Your Marketing and Sales Teams with Effective Processes and Technology
Constantly evolving customer preferences and technology have transformed the way businesses operate, including how they market and sell...
9 Critical Elements of Strategic Marketing In The Digital Age
All kinds of businesses have had a hard time in the past few years. But one thing that hasn’t changed is the importance of Strategic...
Maximize Your Marketing and Sales with These 11 Free HubSpot CRM Features
HubSpot CRM is great, but the free version is even better. In this article, I’ll show you 11 ways to use HubSpot CRM Free to improve your...
The importance of supporting women entrepreneurs
Women have made amazing progress in the business world in recent years. But there’s still a lot of work to be done to support women...
South Africa’s approach to SME development is broken
Introduction 28 years after the end of apartheid, the South African economy is starkly divided between so-called ‘first’ and ‘second’...
How to end the year on a high
The end of the year is always a busy time for businesspeople. They’re wrapping up projects, preparing for the holidays, and trying to hit...
The Connected Customer - How To Reconnect and Rebuild Trust in the Digital Age
We’ve now entered the age of the connected customer. Where customers are taking back ownership over their personal data, placing their...
The importance of brand equity and how to build it
When you think of a brand, what comes to mind?
The 5 Biggest Alignment Challenges Facing Marketing & Sales Teams
There’s a reason why talk about marketing and sales team alignment is all the rage right now. It’s the basis of so many important and...
How To Implement Inbound Marketing
How To Implement Inbound Marketing So, you want to know how to implement inbound marketing? Let’s first talk about trust! The Know, Like,...
What is inbound marketing?
According to reports from The Bridge Group and HubSpot: 6% of salespeople are “elites” who are great at selling. 20% are doing well but...
The Case for Scaling SME’s to Stimulate The Economy – Part 3
BBBEE’s Enterprise and Supplier Development (ESD) seemingly misses the mark more than it hits the intended target.
The Case for Scaling SME's to Stimulate The Economy - Part 1
Getting The Basics Right Is The Battle
The Case for Scaling SME's to Stimulate The Economy - Part 2
South Africa has one of the lowest ‘Total Early-Stage Entrepreneurial Activity’ rates.
What’s eating your strategy?
Many have said ‘culture eats strategy for breakfast’. This means without the right culture and values, a company may never realize even the...
Your strategy needs a strategy!
https://agamebusiness.com/wp-content/uploads/2021/07/Your-Strategy-Needs-A-Strategy-Fnl-HB.mp4 Creating a strategy for growth provides an...
The 3 Elements of a Scalable Business Model
A business model is like a blueprint for a strategy that defines your customers, your value proposition, the infrastructure and the model’s...
Product-Market Fit is the best business strategy of all
The best business strategy of all. The purpose of your business is to find, sell to, and to keep customers. What you have to appreciate is...
The Branding Trifecta
What do companies like Apple, McDonalds, Starbucks and Toyota have in common? They have successful brands.Meaning, customers trust they...
These Are NOT Brands!
What you see on the attached image are not brands. They are logos. These logos are a representation of brands. What is a brand? A brand is...
How To Implement Digital Marketing - Part 1
“What really decides consumers to buy or not to buy is the content of your advertising, not its form.” – David Ogilvy You can either wait...
Using Digital Transformation To Overcome The Covid-19 Inflection Point
The Covid-19 pandemic and subsequent economic lockdown have been a significant inflection point for millions of businesses in the country...
Celebrating Entrepreneurs on World Micro, Small and Medium Enterprise Day – 27 June
In 2017, the United Nations General Assembly declared June 27 would be World Micro, Small and Medium Enterprise Day. A day to celebrate...
How To Effectively Define And Execute Your Business Strategy
In last week’s webinar titled ‘5 Tactics For A 10X Growth Strategy’, we discussed the importance of innovating a product-market fit value...
Marketing And Sales As Business Processes
In the previous article we spoke about the importance of becoming a trusted brand. In this article we’ll cover how you can begin the...
Your marketing aim is to be a trusted advisor
Does the market truly trust your brand? Do you consider yourself a trusted advisor? These are vital questions to answer honestly. It is...
How to grow and scale your business
The following companies announced possible retrenchments in the first 2 weeks of 2020:
Making sense of Marketing and Sales
Marketing and sales are different – but they work together.
Why I ended up in prison
(Definition of recidivism: the tendency of a convicted criminal to reoffend) Twenty-five years after the end of apartheid, the South...
How To Successfully Market Your Company and Build Lasting Customer Relationships
Customer relationships are at the heart of your business. Are you content with the quality of relationships you have with your customers...
The Grounding to an A-Game Business
The grounding to an A-Game Business
