a-game business blog

The 5 distinct customer stages towards revenue

The 5 distinct customer stages towards revenue

Businesses' pursuit of sales excellence depends critically on the application of sales principles, whether they are based on conventional...

Brand Affinity vs Brand Equity

Brand Affinity vs Brand Equity

The power of brands fascinates me. As a brand strategist, I help companies build a positive relationship between customers and brands. In...

What is Account-Based Marketing?

What is Account-Based Marketing?

Account-Based Marketing (ABM) is a phrase you may have heard before, but never truly understood it. ABM is a B2B strategy where marketing...