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Brand Affinity vs Brand Equity

Brand Affinity vs Brand Equity

The power of brands fascinates me. As a brand strategist, I help companies build a positive relationship between customers and brands. In...

What is Account-Based Marketing?

What is Account-Based Marketing?

Account-Based Marketing (ABM) is a phrase you may have heard before, but never truly understood it. ABM is a B2B strategy where marketing...